As a spinal deformity surgeon, I often observe the detrimental impact of poor postural mechanics on pain and self-image. Traditional braces designed for medical indications are often rigid, bulky and uncomfortable and don’t fit well under clothing. I believe there is a real need for low-profile apparel that supports biomechanically favorable alignment and serves as elastic reminders of ideal spinal position.

Stylish and functional—Etalon provides both. Form follows function with the newest product from Etalon, which provides support and helps with posture. With so many people staring down at their phones and laptops, this product puts you in a correct postural position to avoid chronic issues while looking stylish doing so.

From just the beginning of watching my fiancé wear the Etalon posture bra, I have noticed improvements to her overall posture that decrease her chances of developing pain or discomfort from bad posture. The correction in posture helps her breathe better and function at her best. The Etalon posture bra is essential for women, especially those who do not have an awareness as to what proper posture may look or feel for them. Posture is important because of its effects on our health. As a chiropractor I preach about the negative effects of bad posture. I highly recommend the Etalon posture bra because of its commitment to design, purpose, and benefits backed by science.

I was so impressed with the Etalon bra and how cute it is to wear not only when working out but also after!

Very comfortable and not only full of benefits for posture but also so simple and stylish. I feel it could work for many body types and all different ages/kinds of women.

Have already recommended to friends and students of mine. I teach yoga and also work in film/media and often times posture questions/complaints come up. I think this is something that is really needed!