ETALON FOR MEN — BETA

Hey there! We noticed a lot of guys are interested in improving their posture but aren’t sure where to start. That's where we come in. Etalon is excited to announce we’re diving into creating a posture solution just for men.

  • WE’RE ON A MISSION TO DESIGN
 A POSTURE APPAREL FOR YOU

    We’re on a mission to design a posture support that fits men’s needs perfectly. It’s not just about tweaking what we have; it’s about creating something new that works for you.

    From the way you move to the challenges you face, we want our solution to be your go-to for better posture.

BE THE FIRST TO TRY IT OUT

We’re looking for a crew of men ready to beta-test our upcoming product. Here’s what’s in it for you:

  • Co-creation
of a perfect design with us

  • A free
sample

  • Special
perks when
we launch

YOU ARE IN GOOD COMPANY!

KRISTINA RUDZINSKAYA
Founder, Certified Pilates and Yoga Instructor

“I'm on a mission to make good posture feel like second nature.”

JARRED
Fashion R&D

“Looking good and feeling great should always go hand in hand.”

ALEXANDRA
Marketing manager

“Good posture isn't just about standing tall; it's about feeling confident, comfortable, and ready to take on the world.”

FRECHE
Customer support

“I'm here to make sure your journey to better posture is as smooth and enjoyable as possible.”

JULIA
Social Media Manager

“No shrimp-like poses allowed, just upright scrolling!”