In order to serve you longer and keep bringing out your inner fire, your Etalon® posture bra needs to be put in a cold temperature wash and low tumble dry. Hang dry is also a great option to keep the fabric in tiptop shape -- and reduce your energy usage. Much better for our planet!

Choosing the right size is vital to getting great results. If your perfect fit is between sizes, we suggest sizing down for a more compressive fit.

When in doubt, you can always send us an email at hello@shopetalon.com.

Besides obvious reasons such as us gaining some extra pounds during holidays or bra shrinkage after washing, there are several other reasons why your posture bra might feel tight.

Your Cycle

During your period, your body wants to retain fluid so the breasts swell. Swelling can cause potential discomfort while wearing the posture bra. If the bra gets too uncomfortable, take a break from wearing it until your period ends.

Hormone Fluctuations during perimenopause

Perimenopause lowers estrogen and progesterone causing weight to move to your belly and water weight to fluctuate. This can make your rib cage and breast size change. Your old band size will likely feel too tight.

Covid Vaccine/Booster

After taking a Covid vaccine, your lymph nodes might swell and cause incredible discomfort while wearing a posture bra. It happened to our founder! Take a break from wearing the bra until your lymph nodes normalize.

When you put on your Etalon® posture bra, you should feel gentle support, not a strong pull. It’s designed to give subtle posture feedback, helping you become more aware of your alignment - kind of like a soft, gentle hug.

Think of it as a posture trainer: the goal is light engagement and awareness, not forced correction.

Yes! The Etalon® Posture Bra Busty line was designed specifically with you in mind. It's built for cup sizes E-H (as well as pregnant and nursing mothers navigating size changes) and features wide straps that distribute your bust's weight evenly across your shoulders -- no painful indentations. The adjustable back technology counteracts the forward lean that naturally comes with a heavier bust, helping you stand taller and feel balanced all day long.

Yes! Our sizes range from XS to 3XL, with cups A-H, ensuring that everyone can find a comfortable and supportive fit.

We currently offer posture bras in black and white. Let us know what other colors you prefer!

The Etalon® posture bra doesn't include padding -- and that's intentional! When developing the bra, we spoke with many women and found that preferences vary quite a bit. Some love the added shape and support that padding provides, while others prefer a more natural feel without it. Rather than making that choice for you, we designed the bra with built-in pockets so you can customize it to suit your own body and comfort.

We don't sell padding separately, but you can use any bra insert you already own or pick one up from most lingerie or department stores.

Here's a quick guide to getting the most out of your bra:

•  Put it on like a regular bra with the straps unadjusted. The shoulder seams should sit at your collarbones.

•  Draw your shoulders back gently until you feel a soft pull -- that's your starting point. You may barely notice it at first, and that's normal. As your day goes on, Etalon quietly encourages your postural muscles to re-engage. By the end of the day, your upper back may feel more awake or even a little tired.

•  Wear it a few hours a day to start -- ideally in one continuous stretch -- for the first few weeks.

•  As it starts to feel easy, tighten the straps one level to deepen the work.

•  Wearing it a full day (8+ hours)? Take the next day off. Muscles strengthen on the recovery, too.

Go by your measurements. Etalon measures the rib cage just under your armpits (above the bust), which is a little different from how most bras are sized. This placement is intentional -- it's what allows the bra to deliver functional, supportive posture feedback from the back.

Grab a soft tape, measure your rib cage on the exhale (take the lowest number), then measure the fullest part of your bust. Subtract band from bust for your cup size (1" = A, 2" = B, 3" = C, and so on), and match your numbers to our size guide.

If you're ever unsure, email us at hello@shopetalon.com.

The Etalon® posture bra is designed for a compressive, supportive fit, so it may feel a touch snugger than a regular bra -- that's intentional and part of how it supports your posture. We always recommend measuring rather than going by your usual size.

Everyone's skin is different -- we'd suggest wearing it for a couple of hours on the first day to see how your skin responds before committing to longer wear. Our materials are PFAS-free and fluorine-free, and Etalon is FDA-registered Class I (low-risk medical devices). If you experience any irritation, please let us know.

Etalon for Men is currently in beta. Visit our For Men page to sign up with your email -- we'll reach out with next steps as the product develops.