Have questions about sizing, buying, and wearing your Etalon apparel? You’ll find answers to everything below.


How often and for how long should I wear it?

As often as you can. We recommend every day. Start with at least two hours and increase or decrease the wear time based on how your body feels.

How do I know when to change clasps?

No earlier than three weeks, please. Give your body enough time to develop muscle memory.

If I start from the latest levels will my posture change quickly?

Our habits take at least three weeks to develop. We suggest you follow instructions and wear each adjustment for at least three weeks, increasing the wear time based on how your body feels.

Can I wear it under my clothes?

You can wear it any way you want.

I have scoliosis. Will the Etalon posture top help me cure it?

Though our posture top has potential to help you, we recommend you consult with your doctor. Scoliosis is a serious condition, and each case should be reviewed individually. 

Is Etalon posture bra breastfeeding-friendly?

The current bra design has a zipper in front with somewhat easy breast access. However, we must also consider other breastfeeding aspects, such as milk leakages. Please let us know what else you want to see in a nursing bra design!

Can put on and adjust without help?

Absolutely! You will need to adjust every three weeks; this is something you can do yourself before putting it on.


How do I wash my bra?

In order to serve you longer and keep bringing out your inner fire, your posture bra needs to be put in a cold temperature wash and low tumble dry. Hang dry is also a great option to keep the fabric in tiptop shape—and reduce your energy usage. Much better for our planet!

I am not sure about my size. How do I measure myself?

1. Measure your rib cage

Wrap a measuring tape around your rib cage, just above your breast and under your armpits. Breathe in and out. Bend and rotate your torso. Loosen the measuring tape until you are comfortable while keeping your finger on the tape to mark the measurement. Write this number down.

2. Measure your bust

Wrap the measuring tape around the fullest part of your bust, keeping your finger on the tape to mark the measurement. Write this number down.

3. Find your rib cage + band size in our sizing guide

The number represents your rib cage circumference, while the cup size can be calculated by subtracting your rib cage circumference from bust (bust - rib cage = cup size).

What size should I order if I’m in between sizes?

Choosing the right size is vital to getting great results. If your perfect fit is between sizes, we suggest sizing down for a more compressive fit.

When in doubt, you can always send us an email at help@shopetalon.com.

Is Etalon posture bra available in plus sizes?

Currently, we support XS-XL and are collecting demand for 2X and 3X sizes. Please let us know by clicking "Notify when available" on the product page if this is something you'd like.

My Etalon bra feels tight for some reason though I already wore it for a while. Why is that?

Besides obvious reasons such as us gaining some extra pounds during holidays or bra shrinkage after washing, there are several other reasons why your posture bra might feel tight.

Your Cycle.

During your period, your body wants to retain fluid so the breasts swell. Swelling can cause potential discomfort while wearing the posture bra. If the bra gets too uncomfortable, take a break from wearing it until your period ends.

Covid Vaccine/Boosters.

After taking a Covid vaccine, your lymph nodes might swell and cause incredible discomfort while wearing a posture bra. It happened to our founder! Take a break from wearing the bra until your lymph nodes normalize.

Usage & Benefits

Why should I care about having good posture?

You would be surprised by how many areas of our wellbeing can be compromised by poor posture. After you start wearing your posture bra, we believe you will begin to:

- Look better

- Move better

- Increase the quality of your life

Our bold statements are proven by many scientific studies. Check out our Science page for more detailed information.

Who should wear the Etalon® posture bra?

Women of all ages, including office workers hunched over their computers, nursing mothers slouched over their babies, and anyone feeling an increased rounding in their backs.

How does the Etalon® bra work?

The Etalon® bra promotes a healthier posture by gently drawing your shoulder blades together without constraining your movements. It gently trains your spinal and shoulder muscle memory to keep an upright position.

How long will it take to notice the results?

Some women report the feeling of “uprightness” and “openness” right away. The adaptation usually takes about a week. New postural habits form within three weeks. Even after that period, we recommend that you wear your posture bra daily to stabilize and maintain healthy posture.

Can I wear my Etalon® bra every day?

Yes! Your Etalon® bra is designed for daily wear, during any activity. It won’t restrict your movements but will make them safer while promoting a healthier posture.


Where are Etalon® bras made?

Etalon bras are designed and manufactured in California. We prioritize quality, workers’ safety, fair wages, and minimizing environmental impact.

Are your materials sustainably sourced?

We strive to manufacture from sustainably sourced materials, like rPET (post-consumer plastic bottles). As we keep growing, we’ll continue to find ways to increase the percentage of sustainable options in our manufacturing.

Technical issues

How do I report a website problem?

Thank you for helping us improve. Please drop us a line at help@shopetalon.com.

Still have questions?
Send yours to help@shopetalon.com