Most backaches come from simple causes — not from serious issues like arthritis or fractures. Instead, it's often about how we stand, sit, and move every day. Knowing this, we see a great opportunity: by paying a little more attention to how we hold ourselves, we can really make a big difference in how good we feel now and in the long run!
ETALON USERS HAVE REPORTED IMPROVEMENTS IN
- POSTURE-RELATED CONDITIONS
Scoliosis, kyphosis, forward head posture - MUSCULOSKELETAL DISORDERS
Enhancing posture during prolonged sitting or standing - POST-SURGICAL RECOVERY
Chronic back pain, neck pain, shoulder tension - INJURY PREVENTION
Reducing the risk of posture-related injuries in sports or daily activities - ERGONOMIC SUPPORT
Support after spinal or shoulder surgeries - PERFORMANCE ENHANCEMENT
Benefiting athletes and fitness enthusiasts aiming for optimal alignment during physical activity
* always consult with you doctor
PROFESSIONALS APPROVE
“As a spinal deformity surgeon I often observe the detrimental impact of poor postural mechanics on pain and self image. Traditional braces designed for medical indications are often rigid, bulky and uncomfortable and do not fit well under clothing. I believe there is a real need for low profile apparel based products that support biomechanically favorable alignment and serve as elastic reminders of ideal spinal position.”
DR. CHRISTOPHER AMES
Professor of Neurosurgery and Orthopedic Surgery in UCSF
“I was so impressed with the Etalon bra and how cute it is to wear not only when working out but also after!
Very comfortable and not only full of benefits for posture but also so simple and stylish. I feel it could work for many body types and all different ages/kinds of women. Have already recommended to friends and students of mine. I teach yoga and also work in film/media and often times posture questions/complaints come up. I think this is something that is really needed!”
HELEN MANN
Yoga Instructor at Helen Mann Yoga
Stylish and functional, Etalon provides both. Providing support and help with posture, form follows function with the newest product from Etalon. With so many people staring down at their phones and laptops this product sets you up for your long term health by putting you in a correct postural position to avoid any chronic issues while looking stylish doing so.
DR. GARRET FRITTS
Founder and owner Fritts Family Chiropractic
“As a classroom teacher, comfort and support are non-negotiable, especially when I’m standing and moving around all day. This bra has been a game-changer, offering the perfect fit and all-day support that keeps me comfortable no matter how long I'm on my feet. What I love most is how easily I can transition from the classroom to my workout or fitness class afterward. I don’t have to change or worry about discomfort—this bra is versatile enough to carry me from a full day of teaching straight into my active lifestyle.”
NATALIE BECK
Fitness Instructor and Classroom Teacher
“From just the beginning of watching my fiancé wear the Etalon posture bra, I have noticed improvements to her overall posture that decrease her chances of developing pain or discomfort from bad posture. The correction in posture helps her breathe better and function at her best. The Etalon posture bra is essential for women, especially those who do not have an awareness as to what proper posture may look or feel for them.
DR. DIEGO MONTES
Chiropractor
SEE WHAT INSPIRED US
Etalon’s approach to posture-enhancement is backed by over 214 clinical papers on the benefits of good posture. We’ve compiled a resource library of third-party research so you can learn from experts in a variety of fields why Etalon might be the right solution for you.
- Goto, Y., Hu, A., Yamaguchi, T., Suetake, N., Kobayashi, H. The Influence of a Posture on the Autonomic Nervous System and Stress Hormones in Saliva. Health. 2020; 12: 118-126.
- Koele, M.C., Lems, W.F., Willems, H.C. The Clinical Relevance of Hyperkyphosis: A Narrative Review. Frontiers in Endocrinology. 2020.
- Michalak, J., Mischnat, J., Teismass, T. Sitting Posture Makes a Difference —Embodiment Effects on Depressive Memory Bias. Clinical Psychology and Psychopathology. 2014; 21: 519-524.
- Jung, S., Lee, N., Kang, K., Kim, K., Lee, D. The effect of smartphone usage time on posture and respiratory function. The Journal of Physical Therapy Science. 2016, 28: 186-189.
- Gong, H., Sun, L., Yang R., Pang, J., Chen, B. Changes of upright body posture in the sagittal plane of men and women occurring with aging — a cross sectional study. BMC Geriatrics. 2019; 19.
- Drzal-Grabiec, J., Snela, S., Rykala, J., Podgorska, J., Banas, A. Changes in the body posture of women occurring with age. BMC Geriatrics. 2013; 13(108).
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