Kristina Rudzinskaya
Inventor & Founder, STOTT-certified pilates instructor

Six years ago, I began gaining body and postural awareness after completing my Pilates teacher training program. At that time, I also worked in the office, where people slouched over their laptops, developing stress, tension, and pain. I observed how common and deteriorating slouching was and knew I would build a solution to help people live pain-free and fuller lives.

My love for Pilates, fashion, and sustainability resulted in what you now know as Etalon.


Etalon means “standard” in French. We believe that healthy posture — and all of the benefits that come with that — should be the new standard. As a brand, we celebrate everyone’s uniqueness while wanting everyone to share in the same bright future.

The biggest breakthroughs happen when seemingly disconnected industries cross-pollinate. We have big plans for the future in orthopedics, fashion, and wearables.

We all have hundreds of seemingly disconnected ideas. You might think you lack talent, creativity, or courage. I believe that my story and product will help you in your journey to your authentic and fulfilled self. As cheesy as it sounds, you have a unique gift within you and your own outstanding contribution to this world!



Fashion R&D


Founder, STOTT Certified Pilates Instructor


Chief Marketing Officer




Social Media Agency


Digital Marketing Manager

Advisors and partners

Dr. Chris Ames

Professor of Neurosurgery and Orthopedic Surgery, UCSF

We wouldn’t be where we are today without Dr. Ames’s mentorship. His strategic vision and endless support inspire us to meet and overcome challenges ahead.

Dr. Garret Fritts

Chiropractor, Fritts Family Chiropractic

Dr. Fritts was the first medical professional who believed in Etalon. His guidance was truly fundamental in the early days of Etalon's development.

Dr. Boris Oak

Founder, EVOLVH, Ruvi Beauty

With his smile, light-hearted attitude and the best hair care products Boris makes the world a better place. He was the first cheerleader of our product from the early days.

Our Mission

To help you find alignment with yourself and the world around you.

our values


Our courage empowers us to explore our nature, tap into truth, express ourselves freely, and find ways to uplift the world.


We embrace kindness as a way of life that inspires sustainable choices and contributes to making the world a better place.


We deeply value the freedom to be ourselves, follow our passions and dreams, and playfully explore the world.