Kristina Rudzinskaya
Inventor & Founder, STOTT-certified pilates instructor

Six years ago, I began gaining body and postural awareness after completing my Pilates teacher training program. At that time, I also worked in the office, where people slouched over their laptops, developing stress, tension, and pain. I observed how common and deteriorating slouching was and knew I would build a solution to help people live pain-free and fuller lives.

My love for Pilates, fashion, and sustainability resulted in what you now know as Etalon.

 

Etalon means “standard” in French. We believe that healthy posture — and all of the benefits that come with that — should be the new standard. As a brand, we celebrate everyone’s uniqueness while wanting everyone to share in the same bright future.

The biggest breakthroughs happen when seemingly disconnected industries cross-pollinate. We have big plans for the future in orthopedics, fashion, and wearables.

We all have hundreds of seemingly disconnected ideas. You might think you lack talent, creativity, or courage. I believe that my story and product will help you in your journey to your authentic and fulfilled self. As cheesy as it sounds, you have a unique gift within you and your own outstanding contribution to this world!