When Kristina decided to switch from tech to health, she didn't see it as a setback. Instead, she saw a golden opportunity to blend her skills in new and exciting ways. With her unique background, she founded Etalon, a company that focuses on helping people align their lives by first aligning their bodies.

The name Etalon, which means "standard" in French, speaks to Kristina's vision. She's not just aiming to improve posture; she wants to revolutionize how we think about health. For Kristina, achieving good posture is more than an ideal—it's a new standard she's determined to set, believing that when our bodies are aligned, our lives follow.

Kristina's life is deeply rooted in nature. She resides in Marin County, where she enjoys meditating, hiking in nature, and spending time with her growing family. She is also an active member of the local business community and co-founded Female Founder Stories, a community that supports women entrepreneurs in Marin County.

Kristina Rudzinskaya's story is a beautiful reminder of how our unique paths in life can shape us into innovators and change-makers. She believes firmly that everyone has their own special journey that molds them, highlighting the incredible potential within each of us. Kristina is convinced that we can all make a distinct mark on the world, especially with the right kind of support.