Kristina Rudzinskaya
Inventor & Founder, STOTT-certified pilates instructor

Six years ago, I began gaining body and postural awareness after completing my Pilates teacher training program. At that time, I also worked in the office, where people slouched over their laptops, developing stress, tension, and pain. I observed how common and deteriorating slouching was and knew I would build a solution to help people live pain-free and fuller lives.

My love for Pilates, fashion, and sustainability resulted in what you now know as Etalon.


Etalon means “standard” in French. We believe that healthy posture — and all of the benefits that come with that — should be the new standard. As a brand, we celebrate everyone’s uniqueness while wanting everyone to share in the same bright future.

The biggest breakthroughs happen when seemingly disconnected industries cross-pollinate. We have big plans for the future in orthopedics, fashion, and wearables.

We all have hundreds of seemingly disconnected ideas. You might think you lack talent, creativity, or courage. I believe that my story and product will help you in your journey to your authentic and fulfilled self. As cheesy as it sounds, you have a unique gift within you and your own outstanding contribution to this world!



Fashion R&D


Founder, STOTT Certified Pilates Instructor


Chief Marketing Officer




Social Media Agency


Digital Marketing Manager

Our Mission

To help you find alignment with yourself and the world around you.

our values


Our courage empowers us to explore our nature, tap into truth, express ourselves freely, and find ways to uplift the world.


We embrace kindness as a way of life that inspires sustainable choices and contributes to making the world a better place.


We deeply value the freedom to be ourselves, follow our passions and dreams, and playfully explore the world.