ABOUT US
KRISTINA RUDZINSKAYA
CEO & founder, certified Pilates instructor
Kristina Rudzinskaya, the founder of Etalon and a certified Pilates and Yoga instructor, first noticed a troubling trend while working as an engineer in the tech world: everyone around her was slouching. It struck her that poor posture was quickly becoming a modern-day epidemic, especially among her desk-bound colleagues, and yet it seemed like no one was tackling the problem head-on.
When Kristina decided to switch from tech to health, she didn't see it as a setback. Instead, she saw a golden opportunity to blend her skills in new and exciting ways. With her unique background, she founded Etalon, a company that focuses on helping people align their lives by first aligning their bodies.
The name Etalon, which means "standard" in French, speaks to Kristina's vision. She's not just aiming to improve posture; she wants to revolutionize how we think about health. For Kristina, achieving good posture is more than an ideal—it's a new standard she's determined to set, believing that when our bodies are aligned, our lives follow.
Kristina's life is deeply rooted in nature. She resides in Marin County, where she enjoys meditating, hiking in nature, and spending time with her growing family. She is also an active member of the local business community and co-founded Female Founder Stories, a community that supports women entrepreneurs in Marin County.
Kristina Rudzinskaya's story is a beautiful reminder of how our unique paths in life can shape us into innovators and change-makers. She believes firmly that everyone has their own special journey that molds them, highlighting the incredible potential within each of us. Kristina is convinced that we can all make a distinct mark on the world, especially with the right kind of support.
OUR MISSION
To help you find alignment with yourself and the world around you.
TEAM
KRISTINA RUDZINSKAYA
Founder, Certified Pilates and Yoga Instructor“I'm on a mission to make good posture feel like second nature.”
JARRED
Fashion R&D“Looking good and feeling great should always go hand in hand.”
ALEXANDRA
Marketing manager“Good posture isn't just about standing tall; it's about feeling confident, comfortable, and ready to take on the world.”
FRECHE
Customer support“I'm here to make sure your journey to better posture is as smooth and enjoyable as possible.”
JULIA
Social Media Manager“No shrimp-like poses allowed, just upright scrolling!”
ADVISORS AND PARTNERS
DR. CHRIS AMES
Professor of Neurosurgery and Orthopedic Surgery, UCSF
We wouldn’t be where we are today without Dr. Ames’s mentorship. His strategic vision and endless support inspire us to meet and overcome challenges ahead. We wouldn’t be where we are today without Dr. Ames’s mentorship.