Skip to product information
1 of 13

Etalon® Posture Bra

Etalon® Posture Bra

Regular price $199.00
Regular price $199.00 Sale price $199.00
Sold out
Color:
Cup Size

DESCRIPTION

The posture correcting bra designed to retrain, not restrict. Backed by orthopedic surgeons, patented technology, and positive user-reported outcomes, Etalon retrains your muscles, realigns your spine, and relieves daily tension in your upper back, neck, and shoulders. FDA-registered and FSA/HSA eligible.

Why you’ll love it

Orthopedist approved

Sustainable design

HSA / FSA eligible

Patent pending technology

FDA registered

Made by women for women

TYPE OF BACK SUPPORT: HIGH

High support in the back with adjustable straps to regulate the intensity. Engineered to distribute weight evenly and reduce strain on shoulders.

The compression design helps support you during a physically active day. Cups can be added for a more elegant look.

Wide, comfortable straps distribute your bust's weight to give your shoulders a well-deserved break. Wave goodbye to those ouchie strap marks!

BEST FOR ACTIVITIES:

  • Working on computer, seated job tasks
  • Moderate physical activity
  • Walking, hiking, running errands

OUR TECHNOLOGY

Instead of relying on the common method of pulling shoulders back, which can restrict movement, we centered our design around gently guiding the scapulae toward their optimal position. This approach allowed for a more natural and fluid movement of the shoulders, reducing discomfort and promoting a greater range of motion.

Additionally, unlike most other posture correctors and braces, Etalon® medical posture bras have customizable levels that meet you where you are in your posture journey. The Etalon® Posture Bra helps you develop better alignment at your own comfort level and pace.

OUR DESIGN PHILOSOPHY

  • Function meets fashion
  • Made by women for women
  • Sustainable
  • Comfortable and easy to integrate into your daily routine
View full details

GET VISIBLE RESULTS IN 3 MONTHS

*On average, based on the time it takes to form a new habit.
Progress will vary from individual to individual.

  • Back view of a woman wearing the white Etalon posture bra showing six adjustable straps for comprehensive upper‑back support and posture correction.

    SIX ADJUSTABLE LEVELS
    The most comprehensive back and shoulder blades support

    Etalon® posture bra for women has six adjustable straps that work to engage the upper back posture muscles. Our unique patent-pending technology improves proprioception and promotes better alignment, boost postural awareness, and muscle memory over time.

  • Close‑up of the black Etalon posture bra 1.0 highlighting its fully customizable fit system for gradual posture improvement and personalized back support.

    FULLY PERSONALIZED EXPERIENCE
    Unique system to develop better posture over time

    Unlike most other posture correctors, Etalon® has customizable levels that meet you where you are in your posture journey. The bra helps you develop better alignment at your own comfort level and pace. This gradual approach makes for a more comfortable and stress-free experience.

  • Lifestyle shot of a woman in the Etalon posture bra demonstrating smart design, freedom of movement, and comfortable posture support for everyday activities.

    SMART DESIGN
    Comfortable for every day and every activity

    The Etalon® posture power bra’s anatomical construction is suitable for every woman’s body and accommodates for any type of physical activity as well as natural fluctuations that your body experiences throughout the day.

SEE THE DIFFERENCE.
FEEL THE DIFFERENCE.

Etalon bras can change your life in more ways than one.

drag

PROFESSIONALS APPROVE

“I was so impressed with the Etalon women's back support bra and how cute it is to wear not only when working out but also after!
Very comfortable and not only full of benefits for posture but also so simple and stylish. I feel it could work for many body types and all different ages/kinds of women. Have already recommended to friends and students of mine. I teach yoga and also work in film/media and often times posture questions/complaints come up. I think this is something that is really needed!”

HELEN MANN
YOGA INSTRUCTOR AT HELEN MANN YOGA

Headshot of Dr. Chris Ames, Professor of Neurosurgery and Orthopedic Surgery at UCSF and Etalon advisor, providing expert endorsement on posture correction and back support.

“As a spinal deformity surgeon I often observe the detrimental impact of poor postural mechanics on pain and self image. Traditional braces designed for medical indications are often rigid, bulky and uncomfortable and do not fit well under clothing. I believe there is a real need for low profile apparel based products that support biomechanically favorable alignment and serve as elastic reminders of ideal spinal position.”

DR. CHRISTOPHER AMES
Professor of Neurosurgery and Orthopedic Surgery in UCSF

“From just the beginning of watching my fiancé wear the Etalon posture bra, I have noticed improvements to her overall posture that decrease her chances of developing pain or discomfort from hunchback. The correction in posture helps her breathe better and function at her best. The Etalon posture bra is essential for women, especially those who do not have an awareness as to what proper posture may look or feel for them."

DR. DIEGO MONTES
Chiropractor

Fitness instructor's review of the Etalon Posture Bra.

“As a classroom teacher, comfort and support are non-negotiable, especially when I’m standing and moving around all day. This bra has been a game-changer, offering the perfect fit and all-day support that keeps me comfortable no matter how long I'm on my feet. What I love most is how easily I can transition from the classroom to my workout or fitness class afterward. I don’t have to change or worry about discomfort—this bra is versatile enough to carry me from a full day of teaching straight into my active lifestyle.”

NATALIE BECK
Fitness instructor and Classroom Teacher

Stylish and functional, Etalon provides both. Providing good back support and help with posture, form follows function with the newest product from Etalon. With so many people staring down at their phones and laptops this product sets you up for your long term health by putting you in a correct postural position to avoid any chronic issues while looking stylish doing so.

DR. GARRET FRITTS
Founder and owner Fritts Family Chiropractic

TOP QUESTIONS ANSWERED

CAN I RETURN MY PURCHASE?

Yes, you can easily return your purchase within 30 days. Please review our return and exchange policy and log in to our order status portal using your email and order number, or create a return request through our contact page.

CAN I EXCHANGE MY PURCHASE?

Yes, we accept exchanges. Please review our return and exchange policy and log in to our order status portal using your email and order number, or create an exchange request through our contact page.

ARE RETURNS AND EXCHANGES FREE?

For orders within the U.S., items are eligible for return within 30 days, and a restocking fee of $9.99 will apply. The first exchange is free, but any subsequent exchanges will incur a $9.99 restocking fee. If you choose to return an item for store credit, the restocking fee will be waived.

For international returns and exchanges, customers are responsible for all associated costs, including shipping fees, duties, taxes, and a restocking fee.

HOW DOES ETALON BACK POSTURE BRA WORK?

The Etalon® back support bra for posture promotes a healthier posture by gently drawing your shoulder blades together without constraining your movements. It gently trains your spinal and shoulder muscle memory to keep an upright position.

WHAT’S MY SIZE?

1. Measure your rib cage

Wrap a measuring tape around your rib cage, just above your breast and under your armpits. Breathe in and out. Bend and rotate your torso. Loosen the measuring tape until you are comfortable while keeping your finger on the tape to mark the measurement. Write this number down.

2. Measure your bust

Wrap the measuring tape around the fullest part of your bust, keeping your finger on the tape to mark the measurement. Write this number down.

3. Find your rib cage + band size in our sizing guide

The number represents your rib cage circumference, while the cup size can be calculated by subtracting your rib cage circumference from bust (bust - rib cage = cup size).

If you're still unsure about your size, please message us in the chat or drop us a line at hello@shopetalon.com.

DO YOU OFFER PLUS SIZES POSTURE BRAS?

Yes! Our sizes range from XS to 3XL, with cups A-H, ensuring that everyone can find a comfortable and supportive fit.

Still have questions? Check our FAQ page or reach out to us at hello@shopetalon.com.

Overall rating: 4.504854 / 5 from 103 reviews.

AI Generated Review Summary

Summary topics

Review topics: [].

Review highlights

Reviews

Bra Comments

"I exchanged the1st delived bra for a larger size. The chart sizing was off for me. The exchange went smoothly. The bra does align posture better than others I have worn. My biggest negative is the base of the zipper digs into your skin while sitting. I have used bandaids to try to mitigate. Would suggest some type of cloth "sleeve" to prevent. Would also recommend that it be offered in beige."

— karen r. (4/5)

Doesnt work

"Doesnt work"

— Lisa J. (1/5)

It works

"I have bad posture and nothing worked until I tried this and yes it keeps me upright especially when slouched over my desk. Worth it"

— Azzy (5/5)

Not big enough for large breasts

"I tried this bra but the cup size was too small. It is not for a G cup. I squeezed in but than than it came it came unzipped as I wore it."

— Christi K. (2/5)

Love it!!

"I recently tried the Etalin Posture Bra 2. 0, and I’m honestly very impressed. The support is excellent without feeling restrictive, and it really helps keep my shoulders back and posture aligned throughout the day. The material is soft, breathable, and comfortable enough to wear for long periods. I also love that it provides great lift while still feeling lightweight. After wearing it regularly, I noticed less tension in my upper back and shoulders. The fit is flattering and smooth under clothes, which is a big plus. It’s easy to put on and feels well-made and durable. Overall, it’s a fantastic combination of comfort, support, and posture improvement. I would definitely recommend it to anyone looking for a supportive everyday bra."

— Tatyana W. (5/5)

LOVE!

"The front close zipper is a game changer for my shoulder impingement! This isn't a compression bra that forces you to wiggle in and out. . . simply zip up and go about your day. My only possible complaint would be--- For the price, I would've appreciated receiving the optional cup inserts. This bra is fantastic and a great way to retrain your body!!"

— Nora (5/5)

Amazing bra

"I have started to wear this bra for support and posture help after breast cancer treatment. It has been so helpful. I can’t wait to see what improvements progress as time goes on. It’s incredible to think a bra can be helpful with posture issues, but it really does correct and help me to learn/become aware of what good posture is. Thank you!"

— LM (5/5)

Ok, but…

"I really wanted this to work. The back support and how it pulls the shoulders straighter is really novel and I loved how it worked, but…the front zipper. Just no. It was so uncomfortable and there was no cushioning or flap to cover up the plastic, so the bottom zipper “tooth” on the bra band really dug into my skin. Within 20 minutes there was a mark where it rubbed. That, and the zipper is made of cheap plastic so after I zipped it all the way up, the zipper started to slowly open back up over time. There’s no locking mechanism or hook at the top for the larger chested women?? I’m a 34E, by the way. I can’t believe this innovative design includes something so flimsy like this, at a $200 price tag. I returned the bra."

— Nicholas G. (2/5)

No adjustments would work

"I did the measurements and picked the appropriate size. Still waaaaay too big. Don’t like the requirement that I have to pay extra to be able to return or exchange 1 time. So when I had to pick, I didn’t want to risk spending even more and chose return. Sorry, you lost me as a customer because of that."

— Elisa R. (1/5)

Wish it had ability to adjust more

"I got this bra and the fit and sizing on chest area is good however the straps to adjust are way too big. I wish I would have gotten a smaller size and tried on. Regretfully I removed tags so unable to send back."

— Sacnicte A. (3/5)

Q&A