Wearing Etalon posture apparel will support your upper back and help you embrace a posture-positive lifestyle.


Orthopedist Approved

Patent Pending Technology

Eco-Friendly Materials

Made in USA

Designed with science

One-size rarely fits all. That’s why we developed our unique strap system. It’s a patent pending technology that allows you to adjust the bra to your body, and then readjust it over time.

Our Science

Designed for every day

Etalon apparel is designed to be pretty, modern, and comfortable — so your enjoyment of it is equal to the benefits of wearing it. Instead of hiding it, you can wear it instead of a bra or top.

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Designed sustainably

We believe in caring for our health and the health of our planet. That’s why we use recycled materials, environmentally friendly packaging, and donate 1% of our profits to Mental Health Programs.

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See the difference.
Feel the difference.

Etalon bras can change your life in more ways than one.

What makes Etalon special?
Etalon posture bra Generic posture correctors
Orthopedic approved + +
Adjustable upleveling technology + +
Patented design pending -
No movement limitation + -
Comfortable + -
Versatile stylish garment + -
Made with eco-friendly materials + -
Manufactured sustainably + -
Made in USA + -

Stories that inspire us

I love the fact that I can use it as a bra and a back posture corrector instead of wearing two pieces all the time. It looks fashionable, unlike many options I looked up online. It’s also comfortable and breathable. Kudos to that it’s responsibly made in the US and sustainably sourced.

Aida Z

Revolutionary approach to your supporting bra! Interesting positioning of straps. They are not your typical straps and you are immediately feel how gently your back getting pull back to adjust your posture. On top of it this bra has a comfortable design, nice texture, and it could be worn everyday. Highly recommended!

Anna P

Why etalon

Feel better

Misalignment leads to stress and strain, and causes your body to use more energy than necessary. Good posture saves that energy so you can enjoy life more fully. Align your back and you’ll feel the effects all over.

  • Prevent pain
  • Improve digestion
  • Breathe with full lung capacity
  • Improve hormonal regulation

Think better

Coping with everyday challenges, endless Zoom calls, and global issues (like the pandemic and climate change) all accumulate stress in our bodies. Etalon bras help you release tension by gently supporting your upper back.

  • Have more focus
  • Increase confidence
  • Improve cognitive function
  • Communicate more effectively

Look better

Good posture does wonders for more than your back. Slouching can take a toll on other areas of our bodies, like causing saggy cheeks. You can boost your confidence in your appearance with a simple solution like Etalon apparel.

  • Age gracefully
  • Avoid a double chin
  • Look like a goddess or warrior


It all adds up to a piece of fashionable and functional clothing you'll feel great about wearing.



Etalon offers more than one kind of support. Follow the journeys of others on the road to good posture — and share your own story — by joining our empowered community.

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