DESIGNED FOR BACKS. BACKED BY SCIENCE.
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When we slouch, our shoulders move forward and the distance between our shoulder blades increases. As a result, the upper spine curves like a “C,” and our neck and head angle downward.
Over time, slouching negatively affects our physical appearance and overall physiology. It hinders the depth of our breathing and our ability to relax. It causes muscle strain and hormonal imbalance, and limits our energy, focus, and confidence.
It’s a common misunderstanding that posture only affects our backs. Building good posture begins with our backs, but the effects are far-reaching. Posture is the alignment of the entire body, from the bottom of your feet to the crown of your head.
Etalon™ apparel focuses on eliminating the habit (and negative effects) of slouching by gently pulling your shoulders back and moving your shoulder blades closer together. Over time, this simple adjustment will have profound effects on your body and your ability to enjoy life to the fullest.