As a spinal deformity surgeon, I often observe the detrimental impact of poor postural mechanics on pain and self-image. Traditional braces designed for medical indications are often rigid, bulky and uncomfortable and don’t fit well under clothing. I believe there is a real need for low-profile apparel that supports biomechanically favorable alignment and serves as elastic reminders of ideal spinal position.

Stylish and functional—Etalon provides both. Form follows function with the newest product from Etalon, which provides support and helps with posture. With so many people staring down at their phones and laptops, this product puts you in a correct postural position to avoid chronic issues while looking stylish doing so.