DESIGNED FOR BACKS. BACKED BY SCIENCE.

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The Science of Slouching

When we slouch, our shoulders move forward and the distance between our shoulder blades increases. As a result, the upper spine curves like a “C,” and our neck and head angle downward.

Over time, slouching negatively affects our physical appearance and overall physiology. It hinders the depth of our breathing and our ability to relax. It causes muscle strain and hormonal imbalance, and limits our energy, focus, and confidence.

The Power of Posture

It’s a common misunderstanding that posture only affects our backs. Building good posture begins with our backs, but the effects are far-reaching. Posture is the alignment of the entire body, from the bottom of your feet to the crown of your head.

Etalon™ apparel focuses on eliminating the habit (and negative effects) of slouching by gently pulling your shoulders back and moving your shoulder blades closer together. Over time, this simple adjustment will have profound effects on your body and your ability to enjoy life to the fullest.

slouching vs. good posture

Medical Experts Testimonials

As a spinal deformity surgeon, I often observe the detrimental impact of poor postural mechanics on pain and self-image. Traditional braces designed for medical indications are often rigid, bulky and uncomfortable and don’t fit well under clothing. I believe there is a real need for low-profile apparel that supports biomechanically favorable alignment and serves as elastic reminders of ideal spinal position.

Dr. Christopher Ames
Professor of Neurosurgery and Orthopedic Surgery, UCSF

Stylish and functional—Etalon provides both. Form follows function with the newest product from Etalon, which provides support and helps with posture. With so many people staring down at their phones and laptops, this product puts you in a correct postural position to avoid chronic issues while looking stylish doing so.

Dr. Garret Fritts
Founder and Owner Fritts Family Chiropractic