Wearing Etalon™ posture apparel will support your upper back and help you embrace a posture-positive lifestyle.


The Etalon™ bra’s anatomical construction is suitable for every woman’s body and accommodates for any type of lifestyle.


The Etalon™ Posture Bra is engineered for maximum effectiveness with six adjustable straps that work to engage the upper back muscles.


Etalon™ promotes better alignment, postural awareness, and muscle memory over time.

Featured In


Patent-Pending Technology

Eco-Friendly Materials

Made in USA

Designed with science

One size rarely fits all. That’s why we developed our unique strap system. This patent-pending technology allows you to adjust the bra to your body and readjust it over time.

The Science

Designed for every day

Etalon™ apparel is designed to be pretty, modern, and comfortable. Your enjoyment wearing it will equal the benefits it provides. No need to hide it, either — you can wear it as a bra or top.

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Designed sustainably

With care for both our health and the health of our planet, we use recycled materials and environmentally friendly packaging. We also donate 1% of our profits to mental health programs.

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See the difference.
Feel the difference.

Etalon™ bras can change your life in more ways than one.

What makes Etalon special?
Etalon™ Posture Bra Generic Posture Corrector
Orthopedic approved + +
Adjustable upleveling technology + +
Patented design pending -
No movement limitation + -
Comfortable + -
Versatile, stylish garment + -
Made with eco-friendly materials + -
Sustainably manufactured + -
Made in USA + -

Stories that inspire us

Immediately I liked the bra’sdesign and comfort, which is rare to find with posture bras. I can easily combine it with my outfits to come up with a fashionable look. I’m obsessed with the back stripes! The bra can even be worn as a separate piece.


I work a lot at my laptop and smartphone, so at the end of the day I feel pain in my neck and shoulders. The Etalon bra has been a convenient, comfortable solution that helps me be mindful about my posture during the day. For me, it’s also important that the brand uses eco materials and recyclable packaging. Kudos for it!


I’m a very tall person, and I’ve been slouching all my life. I was trying to exercise, but other bras only help while you exercise. So I was looking for an everyday solution, and I found it! I like that I can wear Etalon with everything, any time of the day. It fits with all of my outfits and helps to straighten up my back.

Maria A.

I love the fact that I can use it as a bra and a back posture corrector instead of wearing two pieces all the time. It looks fashionable, unlike many options I looked up online. It’s also comfortable and breathable. Kudos to that it’s responsibly made in the US and sustainably sourced.

Aida Z.

Revolutionary approach to your supporting bra! Interesting positioning of straps. They are not your typical straps and you are immediately feel how gently your back getting pull back to adjust your posture. On top of it this bra has a comfortable design, nice texture, and it could be worn everyday. Highly recommended!

Anna P.

I found myself slouching a lot because at my computer. I tried even set an alarm to remind me to  strengthen my back, but it would only work for a minute before I’d go back to slouching. I wanted to find something more systematic, and I was happy to discover the Etalon bra, which is also made locally and eco-friendly.

Kristina Y.

Why etalon™?

Feel better

Misalignment leads to stress and strain and causes your body to use more energy than necessary. Good posture saves energy and helps you enjoy life more fully by:

  • Preventing pain
  • Aiding digestion
  • Allowing you to breathe with full lung capacity
  • Improving hormonal regulation

Think better

The seemingly endless stress of daily personal challenges, long Zoom calls, and wider global issues ends up accumulating in our bodies. By gently supporting your upper back, Etalon™ bras help you release tension and:

  • Focus better
  • Increase confidence
  • Improve cognitive function
  • Communicate more effectively

Look better

Good posture does wonders for more than just your back. It can boost your confidence and make you feel more comfortable in your body. Etalon™ apparel encourages you to:

  • Age gracefully
  • Avoid saggy cheeks (caused by slouching)
  • Look and feel like a goddess

What people say about etalon


It all adds up to a piece of fashionable and functional clothing you'll feel great about wearing.

Join Free Posture Challenge

The Etalon Posture Challenge is a unique, 3-week transformational program that combines mind and body practices with the principles behind how good posture works.