• EtalonĀ® Posture Bra 2.0 - Photo 1
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  • EtalonĀ® 2.0 + Posture Bands - Photo 8
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  • EtalonĀ® 2.0 + Posture Bands - Photo 10
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  • EtalonĀ® Posture Bra 2.0 - Video 1
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EtalonĀ® Posture Bra 2.0

EtalonĀ® Posture Bra 2.0

$19.99
$19.99
Sold out
Bra type

Etalon 2.0, if you have A-D Cup size.
Etalon 2.0 Busty, if you have E-H Cup size.

Color:
Size Sizing Guide

DESCRIPTION

Whether you're at work, enjoying your favorite activities, or simply relaxing at home, the EtalonĀ® Posture Bra 2.0 is designed to provide you with the posture support you need and relieve your upper back, neck and shoulderĀ pain without compromising on comfort. Unlike most other posture correctors, EtalonĀ® has customizable levels that meet you where you are in your posture journey. The bra helps you develop better alignment at your own comfort level and pace. And with more sizes available, finding your perfect fit has never been easier!

Why youā€™ll love it

Orthopedist approved

Sustainable design

HSA / FSA eligible

Patent pending technology

FDA registered

Made by women for women

TYPE OF SUPPORT: HIGH

High support in the back with adjustable straps to regulate the intensity. Engineered to distribute weight evenly and reduce strain on shoulders.

The compression design helps support you during a physically active day. Cups can be added for a more elegant look.

Wide, comfortable straps distribute your bust's weight to give your shoulders a well-deserved break. Wave goodbye to those ouchie strap marks!

BEST FOR ACTIVITIES:

  • Working on computer, seated job tasks
  • Moderate physical activity
  • Walking, hiking, running errands

OUR TECHNOLOGY

Instead of relying on the common method of pulling shoulders back, which can restrict movement, we centered our design around gently guiding the scapulae toward their optimal position. This approach allowed for a more natural and fluid movement of the shoulders, reducing discomfort and promoting a greater range of motion.

Additionally, unlike most other posture correctors and braces, EtalonĀ® medical posture bras have customizable levels that meet you where you are in your posture journey. The EtalonĀ® Posture Bra 2.0 helps you develop better alignment at your own comfort level and pace.

OUR DESIGN PHILOSOPHY

  • Function meets fashion
  • Made by women for women
  • Sustainable
  • Comfortable and easy to integrate into your daily routine
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AS SEEN IN

BUNDLE DEALS: ENJOY EXTRA SAVINGS

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GET VISIBLE RESULTS IN 3 MONTHS

*On average, based on the time it takes to form a new habit.
Progress will vary from individual to individual.

ETALON POSTURE TECHNOLOGY

  • SIX ADJUSTABLE LEVELS
    The most comprehensive back and shoulder blades support

    EtalonĀ® posture bra for women has six adjustable straps that work to engage the upper back posture muscles. Our unique patent-pending technology improves proprioception and promotes better alignment, boost postural awareness, and muscle memory over time.

  • FULLY PERSONALIZED EXPERIENCE
    Unique system to develop better posture over time

    Unlike most other posture correctors, EtalonĀ® has customizable levels that meet you where you are in your posture journey. The bra helps you develop better alignment at your own comfort level and pace. This gradual approach makes for a more comfortable and stress-free experience.

  • SMART DESIGN
    Comfortable for every day and every activity

    The EtalonĀ® posture power braā€™s anatomical construction is suitable for every womanā€™s body and accommodates for any type of physical activity as well as natural fluctuations that your body experiences throughout the day.

SEE THE DIFFERENCE.
FEEL THE DIFFERENCE.

Etalon bras can change your life in more ways than one.

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PROFESSIONALS APPROVE

ā€œI was so impressed with the Etalon women's back support bra and how cute it is to wear not only when working out but also after!
Very comfortable and not only full of benefits for posture but also so simple and stylish. I feel it could work for many body types and all different ages/kinds of women. Have already recommended to friends and students of mine. I teach yoga and also work in film/media and often times posture questions/complaints come up. I think this is something that is really needed!ā€

HELEN MANN
YOGA INSTRUCTOR AT HELEN MANN YOGA

ā€œAs a spinal deformity surgeon I often observe the detrimental impact of poor postural mechanics on pain and self image.Ā Traditional braces designed for medical indications are often rigid, bulky and uncomfortable and do not fit well under clothing. I believe there is a real need for low profile apparel based products that support biomechanically favorable alignment and serve as elastic reminders of ideal spinal position.ā€

DR. CHRISTOPHER AMES
Professor of Neurosurgery and Orthopedic Surgery in UCSF

ā€œFrom just the beginning of watching my fiancĆ© wear the Etalon posture bra, I have noticed improvements to her overall posture that decrease her chances of developing pain or discomfort from hunchback. The correction in posture helps her breathe better and function at her best. The Etalon posture bra is essential for women, especially those who do not have an awareness as to what proper posture may look or feel for them."

DR. DIEGO MONTES
Chiropractor

Stylish and functional, Etalon provides both. Providing good back support and help with posture, form follows function with the newest product from Etalon. With so many people staring down at their phones and laptops this product sets you up for your long term health by putting you in a correct postural position to avoid any chronic issues while looking stylish doing so.

DR. GARRET FRITTS
Founder and owner Fritts Family Chiropractic

TOP QUESTIONS ANSWERED

CAN I RETURN MY PURCHASE?

Yes, you can easily return your purchase within 30 days. Please review our return and exchange policy and fill out this form with your recent Etalon order details, or create a return request through our contact page.

CAN I EXCHANGE MY PURCHASE?

Yes, we accept exchanges. Please review our return and exchange policy and fill out this form with your recent Etalon order details, or create an exchange request through our contact page.

ARE RETURNS AND EXCHANGES FREE?

For orders within the U.S., items are eligible for return within 30 days, and a restocking fee of $9.99 will apply. The first exchange is free, but any subsequent exchanges will incur a $9.99 restocking fee. If you choose to return an item for store credit, the restocking fee will be waived.

For international returns and exchanges, customers are responsible for all associated costs, including shipping fees, duties, taxes, and a restocking fee.

HOW DOES ETALON BACK POSTURE BRA WORK?

The EtalonĀ® back support bra for posture promotes a healthier posture by gently drawing your shoulder blades together without constraining your movements. It gently trains your spinal and shoulder muscle memory to keep an upright position.

WHATā€™S MY SIZE?

1. Measure your rib cage

Wrap a measuring tape around your rib cage, just above your breast and under your armpits. Breathe in and out. Bend and rotate your torso. Loosen the measuring tape until you are comfortable while keeping your finger on the tape to mark the measurement. Write this number down.

2. Measure your bust

Wrap the measuring tape around the fullest part of your bust, keeping your finger on the tape to mark the measurement. Write this number down.

3. Find your rib cage + band size in our sizing guide

The number represents your rib cage circumference, while the cup size can be calculated by subtracting your rib cage circumference from bust (bust - rib cage = cup size).

If you're still unsure about your size, please message us in the chat or drop us a line at hello@shopetalon.com.

DO YOU OFFER PLUS SIZES POSTURE BRAS?

Yes! Our sizes range from XS to 3XL, with cups A-H, ensuring that everyone can find a comfortable and supportive fit.

Still have questions? Check full list of FAQs here or send yours to hello@shopetalon.com