Etalon is honored with a prestigious San Francisco Design Week Award, announced today by the nonprofit organization San Francisco Design Week (SFDW) which recognized the Etalon® Posture Bra and the whole project team for its ground-breaking design and commitment to thought leadership in meeting the needs of a positive future for society.
SFDW Design Awards is an international design competition seeking to encourage thought leadership by supporting designers whose works can contribute towards a positive future for society. The Design Awards celebrates and recognizes exemplary work in all fields of design, including architecture, interior design, industrial design, communication design, and user experience design.
Twenty-eight winning projects and seventeen honorable mentions were selected by a jury comprised of distinguished professionals, who reviewed submissions from an exceptionally competitive pool of applicants from USA, Europe and Asia.
Submissions in the following categories include: Architecture; Bio-Tech; Civic Design; Conversation Design; Communication Design; Data; Disaster Response; Future of Foods; FashTech; FinTech; Health and Wellness; Industrial Design; interior Design; IoT Internet of Things; Social impact; Student; Systems Design; Travel & Hospitality; Urban Mobility; UX User Experience; VR/AR/XR; and Wild Card.
The 2023 Design Awards are juried by top industry Bay Area professionals and seek to encourage thought leadership by supporting designers whose work can contribute to a positive future for society.
Each winning project displayed the following characteristics:
Impact—Design that represents a substantial shift in the way a particular process is created, executed, perceived, or experienced.
Singularity—Products and ideas that go above and beyond contemporaneous work being done within distinct fields of design.
Inclusiveness—Work that empowers those previously underrepresented in the design community and emboldens social mobility at all levels.
Social Responsibility—Design that offers solutions for people with needlessly insurmountable barriers to entry in all walks of life.
Ease of Use—Design that can be easily understood and applied by the end user.
Visual Appeal—Projects, ideas, and processes that not only solve problems, but do so with aesthetics that accentuate and elevate the experience from start to finish.
Feasibility—Design that can be sensibly funded, implemented and embraced.
The esteemed 2023 SFDW Design Awards jury comprised top industry professionals:
- Audrey Liu: Executive Vice President, Head Of Design at Lyft
- Kit Hinrich: Founder and Creative Director at Studio Hinrichs
- Suzanne Tucker: Founder of Suzanne Tucker Home
- Britt Lindberg: FAIA, Technical Director at Gensler and AIA Secretary
- Vincent Braitwaithe: Executive Design Leader & Sr. Program Manager, Design Operations Github
- Shujan Bertrand: Founder of Aplat
The 2023 winners’ entries are displayed prominently and permanently online at San Francisco Design Week.
About San Francisco Design Week
The Future Started Here:
Launched in 2006, San Francisco Design Week (SFDW) is an essential week-long regional festival that showcases the unique intersection of ideas, design, business & entrepreneurism that makes the Bay Area the birthplace of the future.
Now a global phenomenon, San Francisco’s international success is born from a historically free-spirited entrepreneurialism, coupled with the imaginative vision of contemporary design and state-of-the-art technology. Pioneers of new ways of looking at the world, nimble Bay Area start-ups are now among the world’s most influential design-led companies, producing products, services and experiences that profoundly influence the daily lives of billions of people globally.
Through approximately 150 events, SFDW celebrates this spirit of newness by providing approximately attendees unique access to conversations and virtual tours with the designers who are shaping the future — from architecture to fashion, product design to digital services, and everything in between.
San Francisco Design Week is produced by nonprofit organization Design Bay Area in partnership with IDSA, Center for Architecture+Design , AIA, SFFAMA, SEGD, SDN, IXDA, local consulates, design universities, neighborhood associations and museums.
