Lifestyle

A collection of articles, stories and tutorials. All written by Etalon experts to help you with your posture transformation journey.

Start Steady Part 01: Know Yourself. Align Your Intentions.

Start Steady Part 01: Know Yourself. Align Your...

True alignment isn’t something you force. It’s something you return to. It begins when you understand what steadies you, what drains you, and what brings you back into your body....

Start Steady Part 01: Know Yourself. Align Your...

True alignment isn’t something you force. It’s something you return to. It begins when you understand what steadies you, what drains you, and what brings you back into your body....

Our Founder’s Well-Aligned Gift Guide

Our Founder’s Well-Aligned Gift Guide

Thoughtful gifts from women-founded brands I love. Inspired by alignment, nourishment, and feeling good from the inside out. This season, I wanted to create a gift guide that felt personal...

Our Founder’s Well-Aligned Gift Guide

Thoughtful gifts from women-founded brands I love. Inspired by alignment, nourishment, and feeling good from the inside out. This season, I wanted to create a gift guide that felt personal...

Etalon founder smiling confidently, representing female entrepreneurship and innovation

From idea to success: how female entrepreneurs ...

Women have always been inventors at heart - whether or not they get credit for it. Some of the most impactful innovations in our daily lives started because a woman...

From idea to success: how female entrepreneurs ...

Women have always been inventors at heart - whether or not they get credit for it. Some of the most impactful innovations in our daily lives started because a woman...

Etalon founder standing confidently, representing her journey from idea to successful posture bra.

From Idea to Success: How a Female Entrepreneur...

This International Women’s Day, we spotlight Kristina Rudzinskaya, founder of Etalon, on her journey from tech to entrepreneurship. She shares how she turned posture awareness into a game-changing product and...

From Idea to Success: How a Female Entrepreneur...

This International Women’s Day, we spotlight Kristina Rudzinskaya, founder of Etalon, on her journey from tech to entrepreneurship. She shares how she turned posture awareness into a game-changing product and...

Two female lab workers standing for long hours, reflecting the need for posture tips.

The Best Posture Tips for Standing for Long Hours

Standing, sitting, lying down, walking, and many other positions are all part of the human body's natural range of motion. Each of these positions requires a postural balance. The body...

The Best Posture Tips for Standing for Long Hours

Standing, sitting, lying down, walking, and many other positions are all part of the human body's natural range of motion. Each of these positions requires a postural balance. The body...

Female passenger seated on plane, focused on staying comfortable and aligned.

Posture Tips for Long-Haul Flights: Stay Comfor...

Posture is typically the last thing on your mind, whether waiting to board a plane or just relaxing at an airport terminal. However, considering how physically taxing flying can be,...

Posture Tips for Long-Haul Flights: Stay Comfor...

Posture is typically the last thing on your mind, whether waiting to board a plane or just relaxing at an airport terminal. However, considering how physically taxing flying can be,...