Mother wearing Etalon posture bra while carrying two babies, showing post-pregnancy support.

Etalon Posture Stories: Anna’s Post-Pregnancy Path to Better Posture

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In this Etalon Posture Story, we’re excited to share Anna’s journey. As an entrepreneur and a busy mom to 11-month-old twins, Anna found herself navigating the challenges of scoliosis, postpartum back pain, and daily caregiving. With a focus on proactive health and posture care, Anna discovered how the Etalon posture correcting bra could support her in regaining strength and confidence.

What posture issues do you experience? How do you think they affect the quality of your life and health?

Throughout my whole life I was struggling with some back issues, since I have scoliosis. The last 2 years were a bit more rough on my back I believe, since I was navigating a twin pregnancy, which significantly increased the strain on my spine.

Currently, I experience some back pains as well as tightness in the shoulder area mainly due to the daily “heavy-lifting” while giving care to my 11 month old twins :) I also noticed that after the birth I started experiencing more discomfort in my back, prompting me to take small breaks during the day to alleviate the pain and discomfort.

What did you try to improve? Did it work?

2024 was the year where I had a special focus on my spine and posture to make sure I can bounce back after my pregnancy.

My approach was to start carefully, but to be persistent in my goals. 2 months after pregnancy I started the physio-therapy exercises with the practitioner targeting my spine, neck and pelvic floor. Moving from gentle movements and light breathing exercises to more advanced training, from week to week I was noticing more and more control of my body and less pressure in my back and neck.

When the body was more ready, I also included swimming, running and back massages.

Looking at where I was, I believe I made great progress.

Have you tried other posture correctors?

I tried the “old-school” conventional orthopedic brace posture corrector. It didn't work for me since it was either very painful for the back or extremely inconvenient for the shoulders - mainly due to the design. It was “one-size-fit-all” which didn’t cater for the individual body shape.

Do you have any recommendations for our readers?

I would recommend being mindful about your posture and being proactive while addressing prospective posture/spine issues.

How do you feel about the Etalon bra?

I really appreciate the design of the bra.

It reminds me of a sports bra, however it has a more sophisticated look, and a spacious aesthetic. It has six adjustable straps, which distribute weight evenly across your back and shoulders.

I also love that it offers a zipper in front - so it’s more convenient to close the bra, and also is equipped with an inner clasp under the zipper so it helps you to close the bra while you zip it. Additionally the zipper is covered with soft fabric, so it doesn’t scratch your skin.

All these small design elements create a great mindful experience.

How do you wear the Etalon Bra?

I wear my Etalon posture correcting bra on a daily basis, approximately 3-4 hours a day.

I prefer to wear it from morning till lunch, since it’s the time where I mainly sit at my desk and work in front of the computer. As someone navigating the complexities of scoliosis, this piece not only elevates my look but also encourages better posture. It also significantly helps me with “tech neck”.

Speaking about outfits, I tried Etalon both while working from home in a more relaxed outfit and also while stepping-into the co-working space and having a business meeting in a polished office look. Etalon bra adjusts perfectly for both vibes.

My overall approach with the Etalon bra is to consistently and mindfully work with my back when it needs some support.

What results have you seen so far?

After just a couple of weeks of wearing the Etalon Bra, I noticed a real difference. My shoulders are better positioned, my chest feels more open, and I naturally sit taller and stand straighter.

Even when I take the bra off, I can feel my shoulders maintaining their new position for a while, which makes me hopeful that I’m building muscle memory. It’s been an incredibly positive addition to my posture journey.

FAQs

How does the Etalon® posture bra work?

The Etalon® bra promotes a healthier posture by gently drawing your shoulder blades together without constraining your movements. It gently trains your spinal and shoulder muscle memory to keep an upright position.

Who should wear the Etalon® posture bra?

Women of all ages, including office workers hunched over their computers, nursing mothers slouched over their babies, and anyone feeling an increased rounding in their backs.

Can I wear my Etalon® posture bra every day?

Yes! Your Etalon® bra is designed for daily wear and can be worn during any of your daily activities. It won’t restrict your movements, but it will definitely make them safer while promoting a healthier posture. It's ideal for various activities such as working on the computer, seated job tasks, moderate physical activity, walking, hiking or even running errands.

For best results, we recommend wearing it for several hours each day to help your body gradually adapt and build postural awareness over time.

Is the Etalon® posture bra FDA registered?

Etalon® posture bra is FDA registered, ensuring that it meets the highest standards of quality and safety.

Can I purchase the Etalon® posture bra with FSA/HSA?

Yes, you can use your Health Savings Account (HSA) or Flexible Spending Account (FSA) funds through our partnership with TrueMed, making it easier for you to invest in your health and well-being. Here's how:

  1. Add products to your cart and proceed to checkout as a Guest.
  2. Select TrueMed as your payment option at checkout and enter your HSA or FSA debit card information.
  3. Complete a quick health survey to determine eligibility.
  4. Once you've completed the survey, keep an eye out for the Letter of Medical Necessity that they will send you and hold onto it for the next 3 years.

Can I workout in Etalon® Posture Bra?

The Etalon® posture bra is thoughtfully designed with extra shoulder coverage to gently engage your shoulders and enhances the posture-support function during everyday movement - like seated tasks, errands, or hiking. These types of activities help keep your shoulders within the bra’s “optimal alignment zone” where it does its best work.

You can absolutely wear it for workouts, but its posture benefits are most noticeable during activities with more stable shoulder movement.

We’ve got exciting news! We’re developing two new posture bras made specifically for movement, launching in early 2026 - one made for low-impact movement like yoga and Pilates, with signature Etalon movement and comfort you know and love, and another built for high-impact activity like martial arts, with a higher neckline and a more supportive, compressive fit. Stay tuned!

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