Etalon Posture Bra: The Ultimate Solution for Uncomfortable Bra Straps

Your undergarments should not be leaving you in discomfort yet many of us ladies still put up with ill-fitting bras. Why? Perhaps we’ve come to think this is just how it has to be. 

But we’re not buying it. In our extensive research and analysis of bras, posture, and functional design, we’ve discovered a few important factors when it comes to ultimate comfort, support, and style. One of them?

The straps.  

Contrary to what many believe, the straps should not be the main source of support — that’s the underband. Bra straps are meant to keep the bra in place and stabilize the cups, but they’re not meant to dig into your shoulders and cause pain. If you’re experiencing such discomfort, keep reading. 

Here’s how we’ve tackled this common concern with comfortable Etalon Posture Bra straps that are sleek yet supportive, with no extra cushioning necessary.  

The Problem With Traditional Bra Straps

Traditional bras tend to have narrow straps that easily slip off the shoulders if too loose or cause great discomfort if too tight. The latter can result in greater issues, like bra strap syndrome, which can leave you with deep grooves in your shoulders and potentially nerve damage. Racerback bras can also cause unnecessary neck and shoulder pain. If you see indentations from your bra, it’s not a good thing.  

One solution that manufacturers have come up with are bra strap cushion replacements. You can easily attach these to most traditional bra straps. While this extra cushion is designed to reduce discomfort and pain, it doesn’t help improve the shape, support, or size of the bra — the main reasons for a bra’s ineffectiveness.

The Innovative Design of the Etalon Posture Bra

Understanding the role of bra straps and the problem many women have with them, we at Etalon designed our posture bras to be comfortable and functional. We found that posture bras with wide straps are best for preventing indentations and skin irritation.

For the original Etalon Posture Bra, we created wide, cushioned shoulder straps to help distribute the weight of the breasts evenly across the shoulders. For the Etalon Posture Bra 2.0, we were able to streamline the bra straps even further to create a more elegant look.

Wide Straps vs. Built-In Strap Cushioning

Various research has found that wide straps reign supreme, particularly for women with large breasts. One study found that bras with wide straps resulted in lower discomfort scores and significantly less strap pressure compared to traditional bra straps and even those with gel pads (1).

We took this information into account when designing our second Etalon version. We realized that having wide, adjustable straps eliminated the need for separate cushioning. The extra padding we had in the shoulder area was actually unnecessary — so we took that out. We also made the straps slightly narrower to create a sleeker silhouette but kept them wide enough to ensure that the weight of the breasts is spread out over a significant area.

Etalon Posture Bra’s wide straps are especially helpful for women with fuller busts who have more weight to support and are at greater risk for poor posture. This is why we extended our line to include more sizes and a Full Bust version for E-H cups.

Posture-Enhancing Features

When it comes to posture correction, the size and design of the straps are crucial. With the Etalon Posture Bra, wide straps help spread out the weight from the breasts and reduce the need for extra cushioning to alleviate pain. They also stay snugly in place.

The straps that cover the shoulders are connected to six adjustable straps that attach to the posture bra’s centerpiece. This is the key part of the design. For our second version, we placed the straps at a slightly more dramatic angle to give you a more intense pull. This helps engage your upper back muscles, bring your shoulder blades toward each other, and open up your chest.

Benefits of Wearing the Etalon Posture Bra

When wearing the Etalon Posture Bra for the first time, you will feel its impact on your posture almost immediately. The tug it provides may feel a little weird at first, but stick with it. Soon, you’ll start to realize the longer term benefits. We recommend wearing the posture bra daily for at least three months to help:

• Improve posture and reduce slouching (even when not wearing the bra)
• Alleviate neck and back pain due to poor posture
• Build muscle memory in the shoulders and upper back
• Reduce chronic headaches, poor digestion, and other posture-related risks
• Increase lung capacity
• Boost energy and confidence
• Enhance productivity

Along with consistently wearing Etalon daily, we suggest incorporating posture-improving stretches and exercises on a regular basis to reap the full benefits above.

Find Your Ultimate Comfort

For ultimate comfort, choosing the right size posture bra is your number one priority. To do so, properly measure your rib cage and bust and follow our sizing guide. 

The Etalon Posture Bra’s ergonomic design is built around a supportive underband for maximum support, along with wide, adjustable straps that work to draw the shoulder blades closer together and promote good posture—all in a sleek, comfortable design.

SOURCES:

1. Sports Medicine - Open. Bra strap orientations and designs to minimise bra strap discomfort and pressure during sport and exercise in women with large breasts. (2015). https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5005736/

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